Even in the cyber age, ‘word of mouth is the most used business strategy for indirect promotion. But word of mouth doesn’t mean that your customer or buyer needs to go around and spread the word of mouth. Instead, you can give them something that helps them to keep it with them as a souvenir as well as promotes your business. One of the innovative ways to promote business or boost sales is through custom stickers.
Why Custom Stickers?
Stickers are easy to design, and print, and can be printed in large digital numbers. They are also easy to carry and can be used at any place. Rather they are a comfortable choice to use as they can be removed whenever needed and you can put up new stickers. Custom stickers can be used as bumper stickers on cars and it may be hard to believe but most businesses have new clients through the advertisements displayed as bumper stickers on cars. If a single banner costs you $50 then within the same budget you can get 500 custom stickers printed. You can evaluate the outreach you get from one banner against so many stickers that will be seen by many eyes.
Custom Stickers Have Two Distinct Advantages
- It motivates the interaction to remain relevant to the customer who is using that sticker. The sticker will keep your brand afresh in the minds of many people.
- It will ensure that there is a high brand recall value for potential customers.
But make sure that when you are designing the sticker you have a strategy or a concept in mind. For example, if you have a vacation rental business then make sure that you design new packages weakly and as per your audience. Do not forget to add all the important features in these stickers that will quickly get the attention of the readers.
Size comes as the second most important factor. Do not forget to keep your focus on the main purpose of designing these stickers. If the sticker is unable to communicate its message across the board then this business tool will lose its main battle.