All You Need to Know About Explainer Videos

If you’re thinking of creating an explainer video, there are a few things you need to know. In this article, we’ll explore all of these things and more, so that you can create quality videos without any headaches. We’ll start by discussing the basics of explainer videos—what they are and what they do. We’ll then move on to discuss the different types of footage that can be used in an explainer video and how to choose the right one for your project. Last but not least, we’ll give you tips on how to make your videos effective and engaging for your viewers. By following these tips, you’ll have a video that will help drive traffic to your website and conversion rates up. So don’t wait any longer—get started today!

What is an explainer video?

An explainer video is a short, simple, and to the point video that explains a complex topic in an easy to understand format. They have become increasingly popular due to their ability to capture attention and communicate information effectively. Explainer videos can be used for a variety of purposes, including marketing campaigns, product demonstrations, and website navigation.

There are a few things you need in order to create an effective explainer video: good writing, clear and concise visuals, and polished production values. In order to create an engaging experience for your viewers, it’s important to keep the script interesting and avoid talking down to your audience. Additionally, make sure your visuals are informative and on-brand for your company or brand. Finally, make sure your video looks professional by using high quality footage and sound effects.

Types of explainer videos

There are many types of explainer videos, but the most popular ones are product demonstrations, intro videos, and target audience videos.

Product demonstrations: These videos explain how a product works or how to use it. They can be very general or specific to a certain type of consumer.

Intro videos: These are short introductions to a company, product, service, or new feature. They might show how the company got started or what its goals are.

Target audience videos: These focus on a particular group of people (such as children) and explain what they need to know about a particular product or service.

How to create an explainer video

An explainer video is a great way to introduce your product or service to a potential customer. They are simple to make and can be used for marketing purposes, but there are some important things to remember when creating one.

The first thing to consider is the message you want to convey. You need to think about why people would want to know more about your product or service, and what they would see as the benefits. Once you have a clear idea of what you want to say, you can start planning the video.

There are several ways to create an explainer video. You could use pre-made templates or software like Adobe After Effects or Final Cut Pro. Alternatively, you could create the video yourself using software like iMovie or Windows Movie Maker.

Whatever method you choose, it’s important to take care with the visuals. The video should look professional and engaging, so make sure the footage is high quality and well edited. Finally, make sure the text accompanying the video is easy to read and accurate – if someone wants more information after watching your video, they will need it spelled out for them rather than hidden behind graphics or animation.


If you’re looking to create an explainer video for your business, there’s a lot you need to know. In this article, we’ll cover some of the basics of what makes a good explainer video and give you some tips on how to get started. Whether you’re new to creating videos or simply want to improve your skills, read on for everything you need to know about making great explainer videos. Contact us today to learn more about our translation services and how we can help your business succeed.

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